UCSB Victoria Secret Pink

LocationSanta Barbara, CA 
SectorB2B Marketing, Retail & E-Commerce, Influencer Marketing, Photography

For the 2019-2020 school year, I had the opportunity to be part of the Victoria’s Secret PINK Campus Team at UC Santa Barbara. As part of Campus Team, I had the role of team Photographer and Videographer. I assisted with events including in-store events at my local PINK store, Girl Power Panel, and Campus Giveaways. The Campus Team helps with the Campus Reps to achieve these fun initiatives.

One of my goals at the beginning of my term was to be posted on the official VS Pink social media and website. One of the most memorable moments during my term was waking up to a text that one of my photos was posted on the official Instagram page. I was ecstatic and proud. To be able to have the opportunity to produce content for an iconic international brand is humbling, while also being consistently recognized at the VS Pink corporate office for my high quality content creation. As a result, our campus was specifically asked to produce content for their website and social media.

Achievements

Spearheaded biweekly photoshoots for incoming products and social media pages

Produce video content for Instagram and website to market events and new arrivals

Increased overall social media engagement by 25% via editorial photography posts and unique photo illustrations 

Exceeded sales goals for in-store events by 30% by marketing events on social media sites to increase turnout

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