In my UCSB Technology Marketing Class with Guy Gabriel, we were assigned to create a new product for a current company. This new product must attract a new sector of customers by disrupting a current industry.
Our group decided to propose EcoHoney – a browser extension addition to Honey that finds savings on eco-friendly products.
Logo Creation
Our team wanted to create a logo that resembled the brand, Honey, while emphasizing the new environmentally friendly product offerings.
As such, I designed a logo that maintain Honey’s branding by adding “eco” with a similar font style in green. I provided two versions — a full size and mini logo.